South African banking giant FNB has announced significant changes to its popular eBucks rewards program, set to take effect from 1 July 2025. While some customer benefits will remain, the new structure tightens the rules, especially for higher-tier clients, and introduces changes in banking fees.
These revisions affect all account types, signaling a shift in how FNB wants to reward customers — with a new focus on digital, grocery, and transport-related purchases.
What’s Staying, What’s Changing?
For Easy and Easy Bundle account holders, many affordable daily perks are sticking around. Customers can continue to:
- Buy bread for just 99 cents at Pick n Pay
- Receive Pick n Pay coupons worth up to R100
- Enjoy Clicks Clinic vouchers valued up to R120
However, FNB warns that these deals may become less accessible if Pick n Pay continues store closures across South Africa. This change could impact grocery shoppers who rely on these low-cost benefits.
Premier Clients Face Stricter Point Criteria
If you’re a Premier or higher-tier client, the road to reaching eBucks Level 5 just got tougher. FNB is removing several high-value earning opportunities, including:
- 500 points for completing six digital transactions
- 1,000 points for using virtual cards for 80% of online purchases
- 500 points for using virtual cards in-store
This 2,000-point cut slashes a major route for clients aiming for maximum rewards, essentially removing twice the points needed for Level 5 status.
FNB says these changes aim to reflect modern consumer behavior. “We’re adjusting the program to better represent how our clients bank today,” a representative stated.
Broader Impacts Beyond Rewards
Aside from points adjustments, FNB is expected to implement increases in certain banking fees. While details on specific fee hikes remain unclear, customers are urged to review their account terms from July 1st closely.
The bank appears to be redirecting its rewards strategy to focus more heavily on essential and digital spending patterns. This may favor users who shop smartly and embrace virtual transactions, but could penalize those who rely on traditional banking behavior.
Bottom Line: Prepare Now to Keep Earning
As July approaches, FNB customers should re-evaluate their banking habits. Those who want to earn eBucks efficiently may need to adjust how they spend, bank, and shop online.
With the tightening of rewards criteria and possible fee increases, the once-straightforward path to eBucks may become more complex — but still navigable for those who stay informed.